Meet the Team
Who We Are
Meet The Team
As co-founders and directors of Echelon Purple (Pty) Ltd, a consultancy that specialises in measuring and managing stakeholder relationships with a special focus on employee engagement, our expert ‘purple’ team share a collective experience of over 40 years of understanding stakeholder relationships. We are particularly passionate about understanding and describing the relationship that exists between employee and employer and how this can be optimised for business success.
Beverley Buchanan - Loyalty specialist and passionate scholar of all things related to employee engagement and the measurement thereof.Beverley Buchanan is an employee engagement expert and experienced marketing research consultant who has been active in the research industry for over a decade. Her expertise lies specifically in the area of measuring and managing stakeholder relationships. In addition to her well-tuned qualitative skills and experience, she is a trained moderator and facilitator and talented presenter and speaker. She has excellent communication, project management and organisational skills and is resourceful, flexible and animated.
Bev obtained a B.Com degree, an Honours degree in Business Management and Marketing and a Higher Diploma in Education from the University of Stellenbosch. She is a member of both the Institute of People Management (IPM South Africa) and the Southern African Marketing Research Association (SAMRA). She has been a guest speaker at a number of conferences, including Deloitte, Best Company to Work For, SAMRA annual conference and the Marketing Mix Loyalty Summit. Her innovative thinking around research solutions has also been showcased internationally at the Qualitative Research Consultants Association (QRCA) conference in USA. Her research covers a wide variety of topics but focuses specifically on helping organisations understand their stakeholders (customers, employees and external influencers) and the effect that each has on the other.
Previously, Bev worked as an Account Director at Ipsos South Africa. While at Ipsos, she was part of the global team that developed a measurement tool to quantify employee engagement and pioneered the linkage that describes how engaged employees affect customer loyalty. Since then, she has co-founded Echelon Purple (Pty) Ltd as one of the directors. Her scope of experience comprises work for clients such as Mediclinic, Bankmed, Alexander Forbes, City of Cape Town, SARS, Netcare, Guardrisk, Comair, Parmalat, ATKV and Deloitte, among others.
Miroslav Canak - An expert in employee engagement conceptualisation and measurement. A global leader in creating structure out of chaos by turning data into understandable models.Miroslav Canak is an experienced and sought after marketing scientist and analytics expert. His academic background is founded in Economics: a BSc degree in Economics, a Masters degrees in Business Economics, Marketing (University of Belgrade, Yugoslavia) and a Masters degree in Population and Development (Jawaharlal Nehru University, New Delhi, India).
Miroslav came to South Africa over 20 years ago when he joined Markinor (Pty) Ltd. During his long tenure at the company, he established and promoted the Marketing Science discipline and created one of the most capable and trusted analytics units in the marketing research industry. He held the position of Business Unit Director at Markinor and later at Ipsos South Africa. Prior to joining Markinor, he worked as a researcher at the Economic Institute, Belgrade, Yugoslavia.
His passion and forward thinking in stakeholder relationship measurement and modelling saw him acknowledged as a valued member of Walker International (USA) and Ipsos (France) teams, both competing global thought leaders in loyalty research. Through this association, Miroslav participated in the development of several respected global products that have been utilised worldwide. Locally, his model and approach that describes employee engagement, has been embraced by Deloitte who used it to measure employee engagement with various clients, as well as in the Best Company to Work For survey.
Miroslav’s rich experience and broad interests in mathematics, energy healing and affective science have resulted in one of the most effective contemporary measures of employee engagement. He dedicates his time to staying abreast of developments in this field, and leads the team responsible for the pioneering work that explains and models the linkage between engaged employees and loyal customers.
Miroslav is a co-founder and director of Echelon Purple (Pty) Ltd and the mastermind behind the proven engagement model utilised by the company. Clients such as Mediclinic, Bankmed, Alexander Forbes, City of Cape Town, SARS, Netcare, Comair, Parmalat, SABC, ATKV and Deloitte, among others, have gained from his experience.
Anneke Greyling - Strategic thinker assisting businesses to ensure access to cutting edge strategic thinking when managing their employees.Anneke Greyling is a business strategist with more than 25 years of applied knowledge in the area of translating research into business tactics and strategy. As former Director of Ipsos Markinor, Anneke successfully led client account teams in the fields of public affairs and stakeholder relationships. She is recognised as a specialist in translating business challenges into solutions by means of well-designed research programmes. Corporates such as SAB Miller, Vodacom, Mediclinic, City of Cape Town and a wide range of academic think tanks have benefitted from her applied knowledge and insight.
Anneke graduated from the University of Stellenbosch with a postgraduate degree in Political Science. After completion of a short spell with the Bureau of Information, she joined the Centre for International and Comparative Politics at the University of Stellenbosch as a project manager before taking a position in Parliament as a public policy and research manager. In 1998 she joined Markinor and specialised in polling and public interest research before being invited to join the executive team of Markinor in 2004. As a director, Anneke managed the Cape Town team of Ipsos Markinor and was appointed Country Head of the Stakeholder Relationship (loyalty research) Division in SA. In this position she acquired valuable experience and insights in the field of employee engagement and stakeholder research programmes and how these can be best leveraged to benefit corporates.
Anneke is a co-founder and director of Echelon Purple (Pty) Ltd, as well as Managing Director of a research and strategy consultancy called Sentinel Consulting, which she established in 2011. Her vast experience comprises working with, among others, clients such as Mediclinic, Bankmed, Vodacom, City of Cape Town, SARS, SAB Miller, Comair, Parmalat and ATKV.